June 2019 - August 2019
Adobe XD, InVision
UI Designer
The Project
Redesign the concept TripSec app and create a sense of branding while adding in competitive features.
Overview
ATA wanted to expand their customer base by creating a digital platform for travelling purposes. An application that could be used on users phone's to make bookings, look up restaurants, or call a taxi.
Research
Before attempting to design an app that has many competitors already out there, I had to do research on what I was working against. This required me to download apps, visit websites, and read analyses' of competitors. As I was the sole designer of this project, research took up a large amount of time so I had only selected the most notable competitors.
I decided the app must include:
Design
With the information I got from my research, I started working away on a low fidelity mockup of an app design in Adobe XD.
The low fidelity mockup went through multiple iterations before landing on the one shown above. I had feedback from my boss and colleagues during the process.
When I was satisfied with the outcome of the low fidelity mockup, I went straight into putting the high fidelity mockup together.
The high fidelity mockup ended up having some changes applied to it. This is because when I was creating it, there were certain elements that did not turn out how I would expect it to after applying colour, text or even a shadow.
Takeaways
Although this app was not actually made live because it was just an idea, I learned a lot about designing for an existing industry. Being the sole designer and having to do the UX research myself really showed me how crucial it is to understand what you're doing.
Not only was industry research the only task I did, but I also spend a good amount of time studying design guidelines for iOS and Android. This was also a huge benefit to me as it boosted my ability to create responsive designs.
Overall this experience was my favourite I've had as it put me in a position that was new to me. I also gained a better understanding of work place culture and how I could benefit from my colleagues through feedback and opinions.
Rest of the mockups
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